Une nouvelle série sur le story-telling : quelques idées à explorer ou à redécouvrir – leçon numéro 4 !

LESSON  4 – Some good advices for story telling (from « once upon a digital time » by Brian Solis for LinkedIn) :

• According to Nielsen, 83% of consumers trust recommendations from people they know, and 66% trust other consumer opinions posted online.
• Trust is currency. We seek it. We earn it. We spend it.
• Your reward ? Reciprocity !